Articles on: Integrations

How to track BUTTON CLICKS through the FACEBOOK PIXEL CONVERSION EVENT

To track BUTTON CLICKS through the FACEBOOK PIXEL CONVERSION EVENT on your page's buttons, just follow the steps below:


  1. The first step is to install the pixel on the page. Yes, the pixel must be installed for the conversion event to be received by Facebook. To do this, click the gear icon in the top right corner of the screen;



  1. After clicking the gear icon, select the "Integrações" option in the menu, and on the right side, under "integração com Facebook API", click "Ativar";



  1. Next, enable the Facebook Pixel integration, install the tracking ID in the indicated field, and click "Salvar";



  1. Then you need to install the conversion event code in the button's Javascript. Go to your button, click on it once, and then select the "Editar" option;



  1. Next, in the menu that opens on the right side of the screen, scroll until you see the "Código" option and paste the Facebook event code into the "JavaScript do botão" area;



That's it! From now on, whenever a visitor clicks a button on your page where you installed the event, the conversion will be sent to Facebook.


At this link, you'll find the Facebook Pixel events -> https://pt-br.facebook.com/business/help/402791146561655?id=1205376682832142


We don't recommend using the conversion event on the FORM button, to avoid duplicate events.

Updated on: 08/01/2026

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