Articles on: Leads

What are VISITS, IMPRESSIONS, FREQUENCY and CONVERSIONS in GreatPages

Here at GreatPages, we measure the following four metrics on the Metrics tab: Visits, Impressions, Frequency and Conversions.

VISITS

We measure as a visit every unique access to the page.

In other words, it shows how many people accessed a given page.

IMPRESSIONS

Impressions are the number of times the page was accessed.

The same person can access the page many times, and impressions will count each of those repeated visits.

FREQUENCY

Frequency is the ratio between visits and impressions. In other words, it's how often people enter the page.

Example: if a page has 4 visits and 8 impressions, the access frequency will be 2 times per person.

CONVERSIONS

The rate is calculated from the form conversions, which is the percentage of visitors who completed your form.

Still have questions? Reach out to our support team, we're always happy to help.

Updated on: 08/01/2026

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