> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://ajuda.greatsoftwares.com.br/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# What are VISITS, IMPRESSIONS, FREQUENCY and CONVERSIONS in GreatPages

|| Here at **GreatPages**, we measure the following four metrics on the Metrics tab: **Visits, Impressions, Frequency and Conversions.**

**VISITS** 

We measure as a visit every unique access to the page.

In other words, it shows how many people accessed a given page.

**IMPRESSIONS**

Impressions are the number of times the page was accessed.

The same person can access the page many times, and impressions will count each of those repeated visits.

**FREQUENCY**

Frequency is the ratio between visits and impressions. In other words, it's how often people enter the page.

Example: if a page has 4 visits and 8 impressions, the access frequency will be 2 times per person.

**CONVERSIONS**

The rate is calculated from the form conversions, which is the percentage of visitors who completed your form.

Still have questions? Reach out to our support team, we're always happy to help. :-)