> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://ajuda.greatsoftwares.com.br/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# How to CREATE AN A/B TEST on GreatPages

1. Inside **GreatPages**, click on “**A/B Test**” in the navigation bar;

![](https://storage.crisp.chat/users/helpdesk/website/-/a/6/a/b/a6ab90d8350d6000/image_k2ji59.png)

2. Click “**Create A/B Test**” and select the page you want to use in the experiment;
![](https://storage.crisp.chat/users/helpdesk/website/-/a/6/a/b/a6ab90d8350d6000/image_1y2pf6t.png =800x140)

3. After that, select the page where you want to run the experiment;

![](https://storage.crisp.chat/users/helpdesk/website/-/a/6/a/b/a6ab90d8350d6000/image_cylnwa.png)

4. Enter the experiment **name** and **description**, then click “**Create A/B Test**”;

Esses campos ajudam a identificar o que está sendo testado (ex: cor de botão, título, imagem, etc).

![](https://storage.crisp.chat/users/helpdesk/website/-/a/6/a/b/a6ab90d8350d6000/image_gl4yhl.png)

4. In the “**Variations**” section, you can:

* Duplicate the original page (by clicking on the three dots and selecting “**Duplicate**”), or;
* Create a new variation by clicking “**Add variation**”.

The variation is a copy of the original page where you will make changes for testing.

| There are 7 variations, but we recommend a maximum of  5 to avoid negatively affecting yhe distribution of visits.

5. When creating a variation, add a **hypothesis** (test description)..
Example: “*Blue button*”, “*Urgent title*”, etc.

![](https://storage.crisp.chat/users/helpdesk/website/-/a/6/a/b/a6ab90d8350d6000/image_1v412u5.png)

6. After that, in the variations list, set the **display percentage** for each variation.
Example: 50% / 50% splits equally between two versions.

![](https://storage.crisp.chat/users/helpdesk/website/-/a/6/a/b/a6ab90d8350d6000/image_13c7qzo.png =800x168)

7. Edit each variation by clicking “**Edit design**” and making the desired changes. Use the “**Preview**” button (play icon) to view each variation before starting the test..

![](https://storage.crisp.chat/users/helpdesk/website/-/a/6/a/b/a6ab90d8350d6000/image_1g973ti.png =800x210)

![](https://storage.crisp.chat/users/helpdesk/website/-/a/6/a/b/a6ab90d8350d6000/image_2gp0ph.png =800x203)

9. Click “**Start experiment**” to begin the test.

||| Once started, it will not be possible to edit the variations, so review everything beforehand.

![](https://storage.crisp.chat/users/helpdesk/website/-/a/6/a/b/a6ab90d8350d6000/image_3d8gzx.png =800x245)

## During the experiment

* You will be able to track metrics such as:
* **Conversion rate**
* **Visits**
* **Impressions**
* **Conversions**

---

## Finishing the test

* The test does **not finish automatically**.
* When you have sufficient data, click “**Finish experiment**.**”**.

The best-performing variation will be set as the primary one.
The other variations will be **discarded** and **cannot be recovered**.

| We recommend duplicating important pages before starting the test to avoid losing content.

Do you have any questions? Reach out to our team via chat! We’re always ready to help. 😊